• Winter

  • We are proud to introduce the Winter 24 collection – 'Digital Mystery' 

    For this Winter collection, we want to pay tribute to one of our signature styles: the Iceland Sweater. With that as the central inspiration, we have created an entire universe around it.  

    Introducing a new print line-up featuring various seasonal prints on jerseys, celebrating the craft of nature and resilient communities while focusing on aspects of the theme – Digital Nature and Mystery. 

    1. drop from the Winter collection will be available from the 8th of October at 10 AM.

  • The colors for this collection are inspired by the breathtaking nature of Iceland in late autumn. The color scheme aims to capture the raw beauty of Iceland's untamed wilderness, with shades inspired by lava stones, the gradient of the Northern Lights, and earthy moss.

  • Credits

  • Talents. Vilma Friedländer & Benne Koffii

    Photographer. Ed Gumuchian

    Make-up & Hair. Trine Rasmussen

    Location. The Lab

    Art Direction. Alpine Office