During Copenhagen Fashion Week SS11 Mads Nørgaard – Copenhagen was behind a great tribute to the stripes. “We wanted to raise awareness of our brand during fashion week without having a fashion show. Along came the idea for the striped concept with a pop-up shop, a newspaper and a collection.
The newspaper “Stripe Tribute” was circulated in the streets of Copenhagen during the Copenhagen Fashion week.
The pop-up shop was located in Kødbyen and was open for 3 days with great success!
Launch of the Pop-up shop and newspaper “Stribe Tribute” was held at Bakken in Kødbyen. Musik by DJs Djuna Barnes, Steen Jørgensen & Trentemøller.